In the winter of 2016 I had this wild dream while sitting in a boring lecture in my MA course. A dream of creating magic with colours. I always knew I was good at creating textile prints. In this bizarre world of mine, prints are like those multicoloured ice creams in a homemade cone that you can't resist after coming out of the gym. So I created my brand and called it 'Neah'. Why this name 'Neah'? Let's just say I dreamt of this name and it means nothing. or maybe it is a secret and I won't share it with you.
Neha is a new young brand specializing in the design of printed crop tops with our own unique prints. Our prints originate from original artworks created by me.
One of the most interesting features gives you the opportunity to be the artist behind the prints. An artwork designed by you but made by me.
Magazine advertisment of "Neah'
It started with some print experimentation
Well, it all started with me experimenting with watercolours and prints. I wanted to create some interesting communication with the colours and a combination of handmade and digital prints.
The photograph on the left is an original artwork. This is a simple watercolour painting of different coloured cubes.
The artwork on the right is a digital print made out of the watercolour on the left. The artwork has been scanned and rendered in photoshop.
The photograph on the left is an original artwork. This is a simple watercolour drip. The colours have been allowed to flow and that has been captured.
The artwork on the right is a digital print made out of the watercolour on the left. The artwork has been scanned and rendered in photoshop. This artwork can be used as a print on fabrics and other prices.
For this artwork, I have dabbed blue ink on paper using a cotton rag. I have then cut cubes out of this paper and placed it at a specific distance but without any specific continuity. The effect has thus come in this manner. I have used this artwork now to create a textile print that has a unique textual & visually feel.
The crop top on the right is a mockup showing how the print will be used.
Here are a series of such watercolours that have been converted into textile prints and used in making crop tops.
All the artworks are original and unique
A video demonstration of use these artworks are conceptualised and then converted into unique textile prints.
Video on how these prints are created & placed.
The original artwork becomes a motif and then this motif is repeated to create a repeat (print)
Other than creating prints out of watercolour artworks I have also experimented with 100% digital prints. I strong suit here has always been the use of colours.
The concept of handmade prints gave rise to Neah. The brand starts with customized printed crop tops and then expands to other aspects of fashion, clothing & accessories. 'Neah' is a young & fresh brand for a young and ever dynamic customer base. 'Neah' brings the print revolution to India in the form of simple and quirky fashion. ‘Neah’ will be established with the aim of producing high quality fashionable printed crop tops exclusively for young women with a reasonable and competitive price.
Our Keywords . Our Moto
ORIGINAL
YOUNG
FRESH
COLOURFUL
AUTHENTIC
Our
Vision
‘neah’ is a young fashion brand which is concentrating on making colourful textile prints for our young and independent female clients. The brand aims to establish and produce continuous flow of young, colourful, authentic and individual prints. The brand would like to induce these prints with crop tops so as to cater to the young female customers between the age of 16- 28 years. The brand has combined prints with crop tops as we feel that our prints look best with crop tops. Crop tops have a wide range as one can wear both to a sunday brunch with friends and family and as well as to a club late at night for a drink. It is young, fashionable and trendy.
The fashion market is filled with prints so what sets us apart? Our prints have an organic starting point where our designers use different materials and techniques like watercolour, kirigamy, crayons, acrylic colours, vegetable dyes, photographs, others artwork to create these prints. So our prints are unique and we make sure we have followed your lifestyle well to come up with prints that suit you and your lifestyle.
Our vision is to see a whole new generation of young adults being proud of owning croptops that are affodable yet at the top of the trend table. They would be able to wear original prints which are trendy and suit their lifestyle.
We are also planning to introduct the ‘You-Are-the-Artist collection’ where our clients can submit their artwork and we would make a print created from their artwork. They would be able to wear a print of their artwork.
Print Making Workshop
This is one of the many workshops I had conducted. Here the rules were simple. I had given all sorts of colours and paper to a group of 6 girls. They were told to do anything they want with the colours and paper but they only had 10 mins.
At the end of 10 mins, I took the artworks and converted them into a print which I then printed on fabric and created crop tops for them.
Look
book
'Neah' is a new young brand specializing in the design of printed crop tops with our own unique prints. Our prints are constructed from original artworks and give you the chance to wear beautiful clothes created by talented designers who understand your lifestyle and the way you like to dress.
Our debut collection takes a fresh look at crop tops. They are made from printed fabrics based on original watercolour artworks and colourful graphic marks. The silhouettes are simple and designed with you in mind. The lookbook shows our debut collection conceptualized & designed by me.
Branding Guidelines
Other than launching the debut collection I have also created the entire branding of 'Neah' as well as defined the branding guidelines for the brand. Here are some of the branding guidelines:
UI Designs for the website
A Youtube advertisement for our Debut Collection.
The advertisement shows the spirit of the brand. Conceptualised and shot by me.
The final outcome of my Graduation Project was a display. The photograph of the display.
The Display at University for the Creative Arts, Epsom, UK
